{"id":17,"date":"2022-12-15T20:53:34","date_gmt":"2022-12-15T20:53:34","guid":{"rendered":"https:\/\/oakparfoundation.org\/2022\/11\/22\/planning-for-your-business\/"},"modified":"2023-04-13T19:33:09","modified_gmt":"2023-04-13T19:33:09","slug":"ongs-promovem-sustentabilidade","status":"publish","type":"post","link":"https:\/\/sh.oakparfoundation.org\/es\/meio-ambiente-e-clima\/ongs-promovem-sustentabilidade\/","title":{"rendered":"As Organiza\u00e7\u00f5es N\u00e3o Governamentais e o Novo Conceito de \u201cSem Fins Lucrativos\u201d"},"content":{"rendered":"
<\/div>

Em seu conceito formal, uma Organiza\u00e7\u00e3o N\u00e3o Governamental (ONG) \u00e9 uma institui\u00e7\u00e3o civil criada para promover ou defender causas, em diferentes esferas da sociedade: direitos humanos, meio ambiente, educa\u00e7\u00e3o, economia global, entre outros temas. As ONGs s\u00e3o, em sua ess\u00eancia, entidades sem fins lucrativos, ou seja, n\u00e3o geram aportes financeiros. Por\u00e9m, nos resta questionar: ser\u00e1 mesmo que uma ONG n\u00e3o possui a capacidade de constituir outros tipos de capitais?<\/p>\n

Em se tratando de capital humano, ecol\u00f3gico e cooperativo, o conceito de ONG pode mostrar outra perspectiva sobre gera\u00e7\u00e3o de lucro.<\/p>\n

 <\/p>\n

Para Que e Para Quem S\u00e3o as ONGs?<\/h2>\n

 <\/p>\n

As ONGs s\u00e3o constitu\u00eddas para atuar no chamado \u201cterceiro setor\u201d, pois s\u00e3o organismos que atuam na sociedade civil, n\u00e3o possuem competi\u00e7\u00e3o de mercado e tamb\u00e9m n\u00e3o surgem em decorr\u00eancia de acordos entre governos. Antes, nascem da necessidade de uma gest\u00e3o transparente e mais competente de recursos provenientes de empresas, filantropos e governos, destinados a ajudar pa\u00edses subdesenvolvidos, programas de preserva\u00e7\u00e3o ambiental ou popula\u00e7\u00f5es afetadas por cat\u00e1strofes socioambientais. As ONGs realizam a ponte entre o mercado consumidor \u2013 de bens e servi\u00e7os \u2013 os governos pol\u00edticos de cada localidade e as pessoas que formam a sociedade. Nesse contexto, s\u00e3o agregadores de valor para institui\u00e7\u00f5es que precisam ou queiram aplicar conceitos de ESG em suas gest\u00f5es.<\/p>\n

Uma Organiza\u00e7\u00e3o N\u00e3o Governamental tem a fun\u00e7\u00e3o de propor ideias e a\u00e7\u00f5es que intervenham nas rela\u00e7\u00f5es entre os entes sociais, sempre pensando no bem maior e coletivo, com menor impacto ambiental e menor dano social. Essas a\u00e7\u00f5es podem ser traduzidas em alguns exemplos como:<\/p>\n

– programas de preserva\u00e7\u00e3o de ecossistemas locais;<\/p>\n

– projetos de inclus\u00e3o social atrav\u00e9s da capacita\u00e7\u00e3o para o trabalho;<\/p>\n

– a\u00e7\u00f5es de combate \u00e0 fome atrav\u00e9s da agricultura familiar;<\/p>\n

– envio de equipes de ajuda humanit\u00e1ria em zonas de conflito ou \u00e1reas atingidas por desastres naturais;<\/p>\n

– projetos de coleta seletiva de lixo e instala\u00e7\u00e3o de centros de reciclagem;<\/p>\n

Dentre outros tantos temas que podem abranger as atividades de uma ONG.<\/p>\n

As ONGs s\u00e3o criadas para as pessoas e para o meio ambiente. Seu prop\u00f3sito final \u00e9 servir \u00e0 sociedade e ao ecossistema, promovendo o bem e propondo solu\u00e7\u00f5es. S\u00e3o geridas atrav\u00e9s de financiamento governamental, privado ou p\u00fablico, al\u00e9m de doa\u00e7\u00f5es da comunidade geral.<\/p>\n

Os projetos de execu\u00e7\u00e3o de uma ONG podem tamb\u00e9m ser submetidos a uma outra institui\u00e7\u00e3o, que tenha a finalidade de gerir as a\u00e7\u00f5es e os resultados dos projetos. \u00c9 assim que a Oakpar Foundation se prop\u00f5e ao abra\u00e7ar projetos de diferentes causas, gerenciando os investimentos, o andamento dos cronogramas e garantindo que os recursos empregados sejam aplicados de forma eficiente e revertidos em resultados satisfat\u00f3rios.<\/p>\n

Atrav\u00e9s do Canal de Comunica\u00e7\u00e3o do site da Oakpar Foundation, ONGs podem submeter projetos dentro da abrang\u00eancia das nossas \u00e1reas de atua\u00e7\u00e3o.<\/p>\n

 <\/p>\n

ONG: Um Novo Conceito de \u201cFins Lucrativos\u201d<\/h3>\n

 <\/p>\n

Sob a nova vis\u00e3o da gest\u00e3o corporativa, o valor do capital de uma institui\u00e7\u00e3o n\u00e3o se mede mais apenas pelo montante em dinheiro que produz: o capital agora \u00e9 agregado a a\u00e7\u00f5es combinadas de mercado, meio ambiente e promo\u00e7\u00e3o social.<\/p>\n

As pr\u00e1ticas de ESG (sigla em ingl\u00eas para Environmental, Social and Governance) j\u00e1 s\u00e3o uma realidade dentro das corpora\u00e7\u00f5es desde 2004 e, nesse contexto, as ONGs exercem a fun\u00e7\u00e3o primordial de incorporar um novo conceito sobre o que costumamos denominar \u201cos fins lucrativos\u201d de uma empresa.<\/p>\n

Os fins lucrativos j\u00e1 n\u00e3o s\u00e3o contabilizados com an\u00e1lises gr\u00e1ficas de acumula\u00e7\u00e3o financeira, nem somente pela oscila\u00e7\u00e3o de mercado. O fim lucrativo, diante das novas perspectivas globais, \u00e9 calculado medindo o quanto uma empresa \u00e9 capaz de agregar valor, atuando em conjunto com a preocupa\u00e7\u00e3o social e a preserva\u00e7\u00e3o ambiental. Muito mais do que conseguir atender ao crescimento do consumo mundial, \u00e9 necess\u00e1rio que os impactos causados pela expans\u00e3o mercadol\u00f3gica sejam reduzidos ou eliminados, dando lugar \u00e0 expans\u00e3o da inclus\u00e3o social, do cuidado ambiental e o olhar cuidadoso para as pessoas.<\/p>","protected":false},"excerpt":{"rendered":"

ONGs redefinem os valores corporativos e promovem a sustentabilidade<\/p>","protected":false},"author":1,"featured_media":4542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"two_page_speed":[],"footnotes":""},"categories":[3,44],"tags":[],"hashtags":[],"class_list":["post-17","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meio-ambiente-e-clima","category-vida-na-terra"],"yoast_head":"\nAs Organiza\u00e7\u00f5es N\u00e3o Governamentais e o Novo Conceito de \u201cSem Fins Lucrativos\u201d - Oakpar Foundation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sh.oakparfoundation.org\/es\/meio-ambiente-e-clima\/ongs-promovem-sustentabilidade\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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